5 Website Improvement Ideas for a New Economy

Over the past few months, we’ve all been focused on getting through the pandemic healthy and safe. If you’re a small business owner, you’ve also been trying to survive and thrive-whether that’s creating or updating an eCommerce website, selling a new product that’s in-demand or offering delivery or pickup options to customers.

The pandemic has forever changed some of the ways we approach and market to customers. Are you keeping up with this new economy or will you be left behind?

This week, I’m sharing some ways to improve website content to help you move forward from COVID-19 crisis mode into recovery mode-and beyond.

Here’s 5 things to focus on to help improve your website content:

1. Keep being empathetic.

Empathetic marketing is essential if you want to reach your customers in an authentic way.

According to this ongoing study, 76% of people have picked up new habits, behaviours and routines during COVID-19. And of those respondents, 89% said they plan on keeping at least some of their new habits.

Put yourself in your customers’ shoes. Be kind and understand the emotional level your client is at right now.

Whether you’re writing resourceful blogs to help people use your products or offering extra customer service support to answer questions quickly, provide valuable content and support that is the most relevant to your target audience.

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READ: “The Importance of Empathy-Based Marketing”, on our website:

When I say the word “empathy,” what do you associate it with? Kindness to a family member going through a hard time? Supporting your partner when they’ve had a bad day? Or, does a business-related example come to mind?

I’m going to guess that many people don’t associate “empathy” with buying or selling. Unfortunately, many brands don’t either!

But as we move forward from COVID-19, empathy-based marketing isn’t just the right thing to do, your customers now expect it.

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2. Revisit your SEO strategy.

It’s important to think of SEO as an ongoing opportunity, and as we emerge from sheltering at home, it’s time to take another look at it. From the keywords you’re targeting to your meta data, are you reaching your potential customers in the most effective ways?

It comes as no surprise that organic searches for health-related keywords are on the increase. Also on the upswing are online fitness classes like Daily Burn, a video workout class provider. Data shows its traffic has increased 310%, as quarantined people look for ways to work out at home.

To choose any new keywords, think of the questions people are going to be asking. For example:

Do you offer no-contact delivery?
What hours are you open?
Is curbside pickup available?
We pivoted a client’s SEO strategy to virtual offerings. Kim Mittelstadt of Blend Image & Style decided to shut down her in-store location due to the COVID-19 crisis and instead, provide online makeover services. As a result, we added more keywords related to her virtual services, expanding her brand reach to a more global audience.
By using the right keywords in your site content, you can make your website unique and increase relevant traffic.

3. Refresh your photos.

As part of your empathetic marketing strategy, you should also do a sweep of your photos. If you’ve switched most of your services to virtual, for example, having a crowd of people at a conference won’t send the right message.

One of our clients, The Young Actors’ Theatre Camp, who has offered in-person theatre camps for youth for the past 19 years had to quickly put up a landing page depicting their virtual camp offerings this summer.

Similarly, if you originally changed your site copy to reflect virtual services and are now seeing clients in-person again, you might want to replace those photos with imagery that shows you interacting with clients in your store, for example.

4. Dive into your data.

One of the best ways to get website improvement ideas is by finding out what your visitors like and don’t like is by closely examining your data. By looking at Google Analytics, you can see how visitor behaviour influences your stats.

You’ll be able to see things like how long people are spending on your site overall plus on particular pages, where your traffic is coming from (for example, a referral from Facebook or someone typing in a keyword you rank for) and which content is the most (and least) popular.

Hiring a boutique marketing agency is an ideal way for personalized attention plus gain the deepest insights into your data, which allows you to serve your customers better.

5. Educate your audience.

One of the best ways to improve your business website is by offering people timely answers to their questions. And I’m not just talking about your marketing materials like your blog or sales pages.

Having a dedicated FAQ page that provides people with the answers they’re seeking is a good idea.

For example, WorkSafeBC has created an in-depth resource that supports workers and employers who have questions and concerns about returning to the workplace following self-isolation.

Remember, it’s not just going to go back to business as usual-especially as we venture out into local restaurants, pubs, salons and retail stores. People are going to be concerned about their health and safety, and the more you can put them at ease, the more successful you’ll be.

Like anything, proper planning as we emerge from the pandemic is critical to your business success.

Communicate often and honestly with your customers, look at ways to continuously improve your website content and make sure you’re using empathy-based marketing.

I hope you implement these strategies as soon as possible to best position your business as we come out of this crisis. This is your opportunity to move forward as a successful small business owner, and these website improvement ideas can definitely help.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

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Bringing Your Sales Potential To Far Greater Heights

If we pushed hard enough to actually reach, sustain and pull into a far higher level – we might actually find that our perception and vision for our lives changes significantly.

It’s almost as if we do not care that our lives and worlds as a whole completely and totally rely on good manners and just having a good heart – though our minds in general aren’t too bad whatsoever.

I am not talking about making reality and this world better through our products, goods and services – but it can certainly help to twist and shift our minds and personal close up lives into a very obviously different direction in general.

If we really truly want to change and that desire and deeply seated want to become the best of ourselves very soon and over time, then we merely need to focus and enhance our mental image of what we truly want out of this life – and for far too many people this simply gets lost in the hustle and bustle of what intense emotion and very narrow but raw buying decisions means for us all.

Few can say why they make the thought noises that they do, or even the buying actions that leave them breathless in very curiously different ways.

Nothing gets worst – nor even better, than to say that we have what we own in our lives, only because mass media influence got to us, and mistakes happened which led us to buy certain things.

That will lead us certainly into madness and sadness of a very different variety, and a lot of the world won’t like or enjoy where we are headed and why things feel the way that they do in general.

It is a general vision and perceptual change overall that we must sustain higher level of vision based goals in order to push and pull into ourselves deeper.

That might actually produce goals that are incredibly and intensely better and deeper than what we have ever fully and technically reached for – so we have to focus very curiously and ravenously deeper, but it’s not about depth at this point.

We have to accept that our money based decisions come from something far simpler and more subtler, but still psychological and default kind of regular – almost plain and bland, which is not a bad thing.

The bottom line is that if you aren’t sold by this very sentence on this very idea of growth and personal discovery – I just have one more thing to state to you.

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Tips for Improving Your Business’ Google Ranking

SEO services for Mornington Peninsula businesses can make a large difference in the traffic your website sees throughout the day, so you may want to consider optimisation if you’re looking to increase traffic and visibility. Before getting into how you can improve your visibility Google ranking, let’s discuss what SEO is and why you should care about it.

Search engine optimisation, or SEO, is the way traffic to websites is improved for search engines. SEO determines where your website ranks when users search for products or services related to your business. Higher rankings mean more traffic and visibility while lower rankings mean less traffic.

If you’re still not quite sure what SEO is or how to work with it, you can always get in contact with experts that have extensive training and knowledge of search engine optimisation – you may even get a free SEO analysis performed that can let you know what is working in your favour and what is not. Now, let’s get into how you can enhance your SEO and improve your company’s Google Ranking.

Keywords

Keywords and their placement are one of the most important aspects of search engine optimisation. When using keywords, put yourself in the mind of someone searching for the product or services you are offering. The keywords used should be highly relevant to your business, but try not to go overboard and include a ridiculous amount of keywords hoping to increase traffic. In fact, unrelated or haphazardly used keywords can result in being flagged.

Page Title

The title tag of your website is displayed in search results and also appears at the top of web browsers, letting users know exactly what they can expect on the web page. Only a certain number of characters is displayed, so descriptions need to be short, relevant, and engaging. If you’re planning on using keywords or highlighting a certain topic, these should be displayed in the title tag or page title itself.

Mobile Site

Mobile devices are a part of life in this modern world, so making sure customers can access your site on their smartphones and tablets is one of the key ways to improve your SEO ranking. Almost half of all organic traffic comes from mobile devices, and Google factors user experience into rankings, so optimisation of websites for mobile interfaces leads to a higher rank in Google searches.

Avoid Flash

Many businesses use Flash to run their websites due to the ease of launching the site and the cost-effectiveness of the program. Flash, however, does not get along well with Google and sites using Flash tend to be ranked lower. The reason for this is because with websites ran using Flash, individual pages cannot be linked. Simply changing the platform of your website could significantly increase visibility and improve SEO.

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Brief Discussion on the Fundamentals of Digital Marketing

With the introduction of computers and the internet, companies prefer to do sales and marketing in a non-traditional way. Instead of relying on door-to-door sales and marketing, modern businesses prefer to maintain corporate portals where they highlight the products or services meant for marketing and sales. Modern business houses prefer digital marketing to sell products or services as this method of sales and marketing is considered effective yet less laborious. This blog highlights the fundamentals of digital marketing. It also discusses SEO and its role in web marketing.

Digital Marketing and Search Engine Optimisation

SEO is also known as search engine optimization and it is very important as far as web marketing is concerned. Companies hire the expertise of professional web marketers to sell their products and services. The expert digital marketer uses their skills, strategies to market, and sells products or services. The professionals in the field of digital marketing use SEO to enhance the visibility of client resources like websites, webpages. More visibility of client online resources implies that the business seeking SEO services attracts more web traffic, hence there exist greater chances of lead generation, conversion of leads to sales. If a business manages to convert leads to sales then it implies that it generates business profits.

Benefits of SEO

Following are the benefits of using SEO as part of web-marketing:-

SEO helps a business to enhance its ranking in the various search engine research pages
It helps to attract more and more quality online traffic
It helps to generate leads
Convert leads to sales
SEO contributes to business profitability
Search engine optimization also contributes to branding

Types of SEO

SEO or search engine optimization is of two types and they are as follows:-

On-Page SEO
Off-Page SEO

What is On-Page SEO?

At first, it is important to say that when web marketers do SEO then they deal with client websites or other web resources. On-page SEO is the type of SEO that is done on the website of the client. It deals with keyword research and analysis. In On-page SEO, digital marketing experts require to have skills in writing and posting content for the client website. Such contents include the Title, meta description, body of the content. On-page SEO is associated with using keywords in the website contents. The expert search engine optimizer should make sure that the keywords are well-researched, they are not that competitive but have high online search values. Moreover, the keywords that need to be used in the content should be relevant. For keywords it is important to mention that there are broadly two types of keywords 1) Short-tail keywords 2) Long-tail keywords. Short-tail keywords are more competitive than long-tail keywords and hence the chances of converting leads to sales are low with short-tail keywords. It is always advised to use long-tail keywords in website content while doing on-page SEO. Besides, on-page digital marketing also involves search engine indexing so that a website or a link has higher visibility in the search engine results pages.

Off-page SEO

Off-page SEO also deals with search engine optimization activities that are outside a website. Off-page search engine optimization deals with link-building. Proper link-building of a website can enhance the DA (Domain Authority), PA (Page Authority), PR (Page Rank) of the website. It implies greater exposure of the client business, more lead-generations, and conversions. For more information on Off-page web marketing visit relevant websites available online.

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Understanding The Significance of Content Writing in SEO

SEO or search engine optimization is very important for the growth of a business. Web marketers or SEO specialists who are responsible for doing the search engine optimization of client websites require adopting SEO strategies to enhance the visibility of the website in the various search engine results pages. The website visibility depends on how well the SEO expert conducts on-page as well as off-page optimization of the client website. In the context of on-page or off-page search engine optimization, it is important to understand that the emphasis is always on the website contents. It is important that the content for on-page as well as off-page search engine optimization is well written with proper distribution of keywords, anchor text. The objective is to attract more and more web traffic to a business. From this angle the significance of content writing and content writers is high when it comes to search engine optimization.

Tips on Writing SEO Contents

This blog discusses how you should write content while doing on-page or off-page SEO activities.

On-Page Content Writing

if you are focussing on on-page activities then you know that you have to write high-quality content for your website pages. The objective is to attract more and more traffic to your business. Understand that greater traffic implies higher lead-generation and subsequently greater conversion of leads to sales. While writing on-page content like the content for a website’s about-us page, you require to be very specific about your business, you require to highlight your business objective. While writing the content you can use anchor text as and where required. The links that you use need to be relevant. There should not be an overuse of keywords. The keyword distribution should not exceed 1%-3% in the entire content. If you follow these rules then you discover that your website content is presentable and attracts more and more online traffic.

Off-page Content Writing

Off-page search engine optimization means link building. Link building in SEO is very important as it helps to enhance the page rank of a website, it helps to enhance the DA or domain authority value, the PA or page authority value of a website. During the process of link building, the web marketers require to post content along with relevant links in a number of blog sites, article sites, forum sites, question answers site, press release sites. To create the content the web marketers require the participation of content writers. To do off-page content writing the web marketers require to follow some rules. They require to write content on the topic, include keywords that are relevant to the topic. The content writers require to use anchor texts linking relevant websites or web resources. In this context, it is relevant to add that the content writers can do keyword research to find out the keywords to be used for the content, or else the list of keywords will be furnished by the client. There should not be an overuse of the keywords. The entire content should have a keyword density in the range of 1% to 3% only.

This blog highlights the fact that content writing is immensely important for both on-page as well as off-page SEO. Therefore, the next time you wish to do SEO of your client’s website then be sure to hire the quality services of a professional content writer.

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Strengthening and Enforcing Our Profession

In order to be an effective project manager (PM), we should look at our definition of project management. Definitions surprisingly vary greatly by organization and individual. We should be careful about calling something project management that really is not. Doing so often confuses the profession. Call it what it is. If a position is more administrative, add this label. If a position is more holistic with overall responsibility and leadership for the success of the project, I’d be more inclined to call it project management. Well defined roles are not only essential for the organization and individual, but for the profession at large.

If someone is used to providing project leadership and overall project responsibility under a PM title, certain expectations are set. If the next opportunity doesn’t provide the same opportunities and expectations both the organization and individual may experience issues. Likewise if someone is in a lower level position where they simply schedule meetings and follow-up on action items, this individual may develop an inappropriate perception of project management. Remember, a true PM is responsible for all aspects of the project, including management of scope, time, cost, quality, procurement, human resources, communication, risk management, stakeholder management, and integration. I’d even take this list a step further and involve the PM in scope discussions during business development. It’s never too early to involve the person responsible for high stakes efforts.

Other pet peeves of mine are a lack of analysis and a lack of communication skills. Project management isn’t about producing reports or documents, but managing to ensure project success. Project data is necessary to ensure success, but without analysis and interpretation it is strictly administrative data. I’m also often amazed at the lack of communication in project management. Strong PMs spend eighty to ninety percent of their time communicating. This doesn’t mean just forwarding emails, but providing impact analysis and recommendations. And my final pet peeve (for this posting!) centers on improperly handling situations by escalating all items or informing all parties of all developments. This goes along with communication. Determine your stakeholders and how you will interact with those stakeholders. It may be easier to copy everyone involved, but it’s not about what is easy.

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Ways to Create a Powerful Website Design

For businesses to grow and be successful they need a website since this is among the most effective tools to realize their goal. This is also the way to draw potential customers to the products and/or services they offer. In addition, this has a wider reach compared to other marketing methods without their high startup costs. Businesses can consider the following tips to create a powerful web design.

Take Advantage of Visual Hierarchy

The term visual hierarchy refers to the arrangement of website elements like the color, font size, white space and position to put emphasis on the primary point for every page. In order to complement a call to action (CTA), it is important to direct the eyes of visitors to something they want done by means of these visual factors.

To highlight their landing page’s central theme, they can do the following:

Make the font size larger.
Place the text at the top part of the window.
Choose a contrasting color since this stands out from the rest of the page.
Include a captivating graphic or video making use of the latest innovative web design trends.
Use white space so it will stick out from other text.

Use Minimalism

Businesses should use and integrate the above mentioned elements on the website but they have to keep in mind that this should be done in moderation. If this is overdone, this will cause cluttering, which will make customers confused or even worse, discouraged.

Also, they should not let visitors complete many tasks. They should minimize form fields as well as menu items and only focus on one CTA that has one goal per page.

According to a Google study, users do not like visual complexity. There are ways to simplify a site such as:

Eliminate the Sidebar – rather than have readers click on information on the sidebar, the process can be made easier by taking away this element and just create a very long page. In this way, they will be able to scroll through the content and scan everything, raising the possibility that the message of the brand will be conveyed.

Go for Familiar Layouts – while they may think that an unusual site design will set their domain apart from the rest of the competition, visitors are actually attracted to simple layouts with easy to understand icons and effects. Also, using a regular web structure can improve navigation on their site.

Prioritize Readability

Businesses should consider readability to make it easy for users to recognize and comprehend the text on their site. Prioritizing this factor will make sure that users will not have a difficult time in scanning their site and will remember the information they want to be retained. They should use the most ideal typeface, font size and contrasting colors for their brand.

Conclusion

Websites are important since these provide prospects with information on the business, which includes the office address, email address and phone numbers.

In addition, websites enable businesses to build and establish credibility in their niche of choice by being a source they can trust and rely on. The best SEO strategies and relevant content will help establish their authority in their industry making use of their domain and most especially, a powerful website.

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Data Science And The Advantages It Offers

Data Science has turned out to be a progressive technological field that everybody seems to talk about these days. In fact, it is considered the ‘most appealing job of the 21st century’. Let’s find out more about it.

Data Science is a buzzword and not a lot of people understand it. While many human beings desire to emerge as data scientists, it is indispensable to check out the advantages of this field. Let’s check out some of the advantages.

1. It’s in high Demand

Data Science is in high demand. Prospective job seekers have several opportunities to avail of. It is the quickest developing field of job on LinkedIn and is envisioned to create 11.5 million jobs by the end of 2026. This makes Data Science a pretty employable job sector.

2. Abundance of Positions:

There are very few human beings who have the required skill-set to become a good data scientist. Therefore, this field of job is less saturated than other IT sectors. Therefore, this offers a lot of opportunities. The subject is high in demand but there are not many professionals out there who can meet the demand.

3. A Highly Paid Career option

Science has created a lot of highly paid jobs. According to Glassdoor, Data Scientists make more than of $116,100 per year. This makes data science one of the best moneymaking professions out there.

4. Versatile

There are several purposes of data science. For instance, It is extensively used in health-care, banking, consultancy services, and e-commerce industries. So, this field is a very versatile. Therefore, you will have the chance to work in a number of fields.

5. Data analysis

Data analysis companies require experts to analyze their data. They not only analyze the data but also enhance the quality of it. Therefore, this offers a lot of benefits for companies that are looking for an ideal way of getting their data analyzed.

6. Data Scientists are Highly Prestigious

Data Scientists allow different types of groups to make smarter business decisions. Companies rely on these professionals and use their understanding to grant much better services for their clients. So, these people play one of the most important roles in the company.

7. No More Boring Tasks

This has helped a number of industries to automate different types of redundant tasks. Companies make use of historic information in order to train machines to perform repetitive tasks. This has simplified a lot of hard jobs undertaken by real people before.

8. Data Science Makes Products Smarter

This field involves the use of Machine Learning that has enabled industries to create higher quality merchandise that are customized for each consumer.

For example, Recommendation Systems use on e-commerce web sites provide customized insights into the likes and dislikes of customers primarily based on their historic purchases. This has enabled computer systems to apprehend human-behavior and make data-driven decisions.

9. It can Save Lives

The Healthcare sector has been substantially uplifted due to of the advent of data science. With the introduction of computer learning, it has been made much easier to become aware of early-stage tumors. Also, many different health-care industries use these systems in order to assist their clients.

10. Data Science Can Make You A Better Person

This will not just provide you with a good profession but will also help you develop your personality. You will be able to enjoy a problem-solving attitude. Since many of these roles bridge IT and Management together, you will be capable to get the most of both the worlds.

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